Product designer for 12 years. Now I build real things with AI, in public, and write down everything that happened. Including the parts that broke.
AI will 10x your team. AI makes designers redundant. AI design is indistinguishable from the real thing.
Most of it doesn't hold up against an actual product, an actual deadline, or a client who needs it done right.
I co-founded a healthcare SaaS. I was part of the team that sold to Intuit for $80M.
Most recently, I led AI-powered design at Grab, serving over a million drivers across Southeast Asia.
The boilerplate. The tedious production work. The "can you make a quick version?" request that eats a whole afternoon.
What's left is the thinking, the craft, and the decisions that actually need a designer.
What's rare is honest documentation. So I do the work in public and show you exactly what happened.
Every tutorial on this site is a real build.
From AI agents replacing Figma to shaders with zero code, each tutorial shows the prompts, the breakage, and the fix that shipped.
Browse tutorialsHey there,
Large design orgs have dedicated AI budgets, specialists, and enough runway to get it wrong a few times. They'll figure this out. But right now, they're slow. Committees to convince. Processes to update. A lot to lose if something doesn't work out.
You don't have that problem. If you're a founder with a small design team, on a Series A/B team where engineering ships faster than design, or at an agency watching AI squeeze your margins, you can try something on Monday and ship it on Thursday.
That's not a limitation. That's your edge.
So once a week I'll show you a real build, with:
This is my attempt to make AI-assisted design accessible to everyone building something real. Thanks for being here.
One real build a week, documented the way I'd do it for my own team. Free, and you can unsubscribe in one click.
