Hi, I'm Chip.

I grew up building personal websites—a little garden on the internet I could shape entirely. That's where the obsession started. A decade later, I'm designing AI-powered tools for millions of drivers at Grab, having shipped across healthcare, marketplace, and maps along the way.

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Chip Dong Lim
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Fun facts
Thought I wanted to study computer science. Took intro to art on a whim—and everything clicked.
Attended 18 hackathons and helped organise 2.
Speaks 4 languages: English, Mandarin, Bahasa Malaysia, and Teochew.
If I could only eat one thing forever: anything spicy eg. cabe ijo, tomyum, sambal nasi lemak, and mala.
Had a full Pokémon sticker collection. Exchanged the book for a single Pokéball. Still regret it.
Rears longkang (drain) fish as pets and keeps plants alive. Signature dish: lala beehoon (fresh clams with rice vermicelli), served to anyone willing to sit at the table.
Experience
Oct 2020 –
Present
Grab
Lead Product Designer
  • Pioneered AI-powered voice reporting—hands-free incident reporting serving 1M+ drivers across 6 countries.
  • Generated millions in projected revenue leading B2B enterprise mapping and the Explore Data Coverage portal.
  • Increased average driver earnings 21% per online hour for 80,000+ drivers with an AI-powered Ride Guide.
  • Lifted trip acceptance 7% redesigning Driver Price Structure. Won CEO Bold Award.
Oct 2018 –
Oct 2020
Intuit
Senior Product Designer
  • Doubled trial-to-paid conversion designing personalised onboarding flows mapped to user business outcomes.
  • Accelerated merchant payment processing 3× leading B2B payment strategy during a company-wide pivot.
Nov 2016 –
Oct 2018
CarinMED
Co-Founder
  • Launched mobile-first medical SaaS serving mobile clinics, home care, and aged care facilities across Malaysia.
Aug 2015 –
Oct 2016
Fave Group
Lead Visual Designer
  • Increased acquisition, engagement, and CLV leading a full company rebrand unifying identity across all channels.
Jun – Aug
2014
IBM Austin
Software Designer · Intern
  • Selected from 2,000+ applicants for IBM's Maelstrom design programme. Built prototypes and research for IBM Bluemix.
Education
2011 – 2015
University of Washington
BDes, Interaction Design
Seattle · Dean's List—8 consecutive quarters
Recognition
Grab CEO Bold AwardOutstanding product impact
Grab Way Award H2 2023Heart, Hunger, Honour & Humility
MIT COVID-19 Challenge1st Place
Hack4Rare Disease2nd Place
AIGA (Re)Design AwardsBest Conceptual Student
UX AwardsBest Student Submission